Home textiles
Blankets, throws and bedding.
Brand builder and operator · Cedar Park, Texas
We build and run consumer brands, from concept to exit.
4K Brands takes a product idea to a growing ecommerce business and builds every brand so it can be sold. Research, brand, sourcing, store, operations and growth marketing come from one team.
One team at every stage of a brand's life.
From concept to exit
01 · ConceptFind a product people buy again.Demand proven
02 · CreateBuild the brand and make the product.Factory approved
03 · LaunchOpen the store and win the first customers.Store live
04 · ScaleGrow revenue, customers and the range.Repeat buyers
05 · ExitA brand a buyer can take over.Ready for a buyer
One team at every stageConcept to exit
15
years our leadership team has built and grown consumer brands
70+
brands our team has built and grown
5
stages from concept to exit, run by one team
Concept to exit
Five stages. One team from start to finish.
Most brands pass between agencies, factories and consultants. Ours stay with one team from the first idea to a sale of the brand.
01 · Concept
Find a product people buy again.
Every brand starts with evidence. We study demand, competition, pricing and margins before a product is made.
02 · Create
Build the brand and make the product.
The brand and the product are developed together, with a factory that can grow with the brand.
03 · Launch
Open the store and win the first customers.
The store, the operation and the marketing are ready on the day the stock arrives.
04 · Scale
Grow revenue, customers and the range.
After launch the work is profitable growth: more customers, more repeat orders and new products.
05 · Exit
A brand a buyer can take over.
When the time is right, a 4K brand can be sold. We build it from the first day so a new owner can take it over.
Capabilities
Everything a consumer brand needs, from one team.
PR
Product and category research
We find categories with steady demand, healthy margins and customers who buy again.
Learn moreBC
Brand and creative
Name, identity, packaging, photography and voice, designed to sell on a phone screen.
Learn moreSC
Sourcing and manufacturing
Factories, samples, pricing, quality checks and freight, managed all the way to the warehouse.
Learn moreEC
Ecommerce and operations
A Shopify store built to convert, with fulfillment from Texas and customer service in place.
Learn moreGM
Growth marketing
Paid social and search, email and SMS, creators and affiliates, measured against revenue.
Learn moreEX
Exit readiness
Clean records, documented operations, owned customer data and protected trademarks.
Learn moreBuilt to be valuable
We build the qualities buyers pay for.
A brand is worth more when it keeps selling after a change of owner. We build these qualities in from the first day.
Repeat customers
Products with a refill, a consumable or a growing collection, so revenue does not depend on new customers alone.
An owned audience
Email and SMS lists that belong to the brand and keep selling without paying for every visit.
More than one channel
Sales from the store, marketplaces and partners, so no single platform controls the business.
Documented operations
Written processes, supplier agreements and clean records that a new owner can follow.
Protected brand assets
Registered trademarks, owned designs and content rights held by the brand.
Independence from its founders
A business that keeps running with or without the people who started it.
Categories
Where we are building.
We build in categories with steady demand, healthy margins and a reason to buy again.
Bath and body
Everyday products for the shower and bath.
Wellness
Personal care and wellness devices.
Hair and accessories
Hair accessories and everyday fashion.
Work with us
Three ways to work with 4K Brands.
Makers and suppliers
Manufacture, pack or ship for our brands.
We work with factories, packaging suppliers, freight forwarders and warehouses that can grow with a brand.
For partnersCreators and agencies
Create content and campaigns for our brands.
Creators, photographers, designers and agencies get clear briefs and one contact per brand.
For creatorsCareers
Build consumer brands with us.
We hire people who want to build and grow brands with the ownership of a founder.
See careersFrom the first idea to a brand a buyer wants.
Suppliers, creators and agencies: tell us what you make or do.