One plan
The plan written at the concept stage carries through to launch, growth and sale.
Capabilities
Everything a consumer brand needs, from one team.
Research, brand, sourcing, ecommerce, operations, growth marketing and exit readiness. One team covers every one of them, at every stage.
PR
Product and category research
We find categories with steady demand, healthy margins and customers who buy again.
- Category and competitor research
- Demand checks across search, marketplaces and social
- Pricing and margin modeling
- Trademark and compliance checks
BC
Brand and creative
Name, identity, packaging, photography and voice, designed to sell on a phone screen.
- Naming and visual identity
- Packaging design
- Product photography and video
- Brand voice, copy and guidelines
SC
Sourcing and manufacturing
Factories, samples, pricing, quality checks and freight, managed all the way to the warehouse.
- Factory search and vetting
- Samples and product development
- Price negotiation and contracts
- Quality inspection before shipment
- Freight, customs and delivery to Texas
EC
Ecommerce and operations
A Shopify store built to convert, with fulfillment from Texas and customer service in place.
- Shopify store design and build
- Payments, sales tax and shipping setup
- Fulfillment from one location near Austin, Texas
- Customer service
- Inventory planning and reorders
GM
Growth marketing
Paid social and search, email and SMS, creators and affiliates, measured against revenue.
- Paid social and search
- Email and SMS programs
- Creators, influencers and affiliates
- Marketplaces and new sales channels
- Conversion rate improvement and analytics
EX
Exit readiness
Clean records, documented operations, owned customer data and protected trademarks.
- Financial records ready for buyer review
- Documented operations and supplier agreements
- Customer lists, accounts and content owned by the brand
- Registered trademarks
- Preparation for buyer due diligence
One team
Why one team from concept to exit.
Faster decisions
Product, marketing and operations decisions are made together, with the full picture.
Value built in
The qualities a buyer pays for are planned from the first day, so an exit stays possible.
See how the capabilities fit together.
Five stages, from the first idea to a brand a buyer can take over.